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Top 5 benefits of marketing automation

Small- and medium-sized businesses (SMBs) today are embracing automation to streamline their processes. Marketing, in particular, involves many processes that are perfect candidates for automation. Here are five compelling reasons why SMBs should consider marketing automation solutions. 1. Automatic follow-ups Keeping in touch over the phone can be tough if both parties are always busy, […]

3 Types of hackers and what they do

There are many hackers in the world. Some hackers just want to cause mischief, while others have more malicious intentions. In this blog post, we will explain the three main kinds of hackers and how they differ from one another. A complicated history In the 1950s, the term “hacker” was vaguely defined as someone who […]

Keep your data safe with these backup solutions

Data is an integral part of your business. You use it to build marketing strategies, forge customer relationships, and much more. Losing important client and company information can be harmful to the health of your business. Here are backup solutions you should ‌implement to ensure the safety of your data. Tape drives Tape drives are […]

Working remotely? Follow these cybersecurity tips

Working from home is becoming an increasingly popular option for employees around the world. While this flexible work arrangement can be a great perk for employees, it also comes with its own set of security risks. Follow these cybersecurity tips so you can protect yourself, your personal information, and your company’s data while telecommuting. Patch […]

What is blockchain, and how can it improve healthcare?

The healthcare industry is under constant pressure to adopt new technologies that will improve patient care. Blockchain, a relatively recent technology, is one of those technologies that are generating interest in healthcare. But what is blockchain and how can it help healthcare organizations? What is blockchain? Although the technology is known for enabling cryptocurrencies like […]

The benefits of email automation

Many businesses rely on email marketing campaigns to gather leads and stay in touch with existing customers. To successfully run such campaigns, they must ensure that their emails are relevant and reach the correct audience at the right time. An efficient way to ensure this is to leverage email automation. What is email automation? Email […]

Is it beneficial for employers to track employees’ online activities?

The COVID-19 pandemic pushed many businesses to embrace a work from home setup. However, one of the challenges managers faced was checking the productivity of each employee. Monitoring employees online is a good way of tracking the productivity of a remote workforce. Keep reading to learn more about employee monitoring. What is employee monitoring? Employee […]

Cloud computing in healthcare: 5 Benefits you can’t ignore

Cloud computing has revolutionized the way businesses operate, and practices in healthcare are no exception. Cloud-based solutions offer many benefits over traditional methods, including reliability, convenience, security, and scalability. In this blog post, we will discuss some of the main advantages of cloud computing in the healthcare industry. Better data backup and recovery Data loss […]

Engaging customers through video content

Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot. In this blog post, […]