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To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage. Identify […]

Blockchain is the newest technology to fuel the Silicon Valley hype train. Everyone is talking about the wonderful things it can do, but few have explained how it works in layman’s terms. Stay ahead of your competition with a crash course in this new and exciting technology! What is blockchain? Although the technology was first […]

Computer threats have been around for decades. In fact, one of the first computer viruses was detected in the early 70s. Technology has come a long way since then, but so have online threats: Spyware, ransomware, virus, trojans, and all types of malware designed to wreak havoc. Here’s how different types of malware work and […]

Businesses that store and process large volumes of data need a highly organized storage and backup system. Although there are various ways to do this — like keeping them on multiple devices or putting them on external hard drives and memory cards — these are not very efficient and can also be misplaced. Google’s new […]

Nyetya, a variant of the Petya ransomware, is spreading across businesses all over the world. Although it shares the same qualities as WannaCry — a ransomware deemed ‘one of the worst in history’ — many cyber security experts are calling it a more virulent strain of malware that could cause greater damage to both small […]

How many routine emails would you say your sales and marketing teams send every day? If it’s not many, is that because you don’t have the resources for mass outreach campaigns? Either way, email automation is the perfect solution to staying in touch with customers and prospects without wasting company resources. What is email automation? […]

Businesses in the digital age rely on a strong online presence to stand a chance against stiff competition. This explains why many SMBs are turning to social media marketing. And with platforms like Facebook with a global audience of 1.8 billion users, the time to leverage the right tools to your advantage is now. Audience […]

Google has recently made changes to its personal information policy, including a major one for the healthcare industry. The search giant has begun removing private medical records from its search results, preventing cybercriminals from taking advantage of these resources that were previously available after only a few keystrokes. If an individual’s medical records were leaked, […]

There are an exhausting number of cyber security threats to watch out for, and unfortunately you need to add another to the list. A recent leak from the CIA proves that routers are one of the weakest links in network security. The Wikileaks CIA documents For several months, the notorious website famous for leaking government […]

The benefits of Office 365 have totally changed the way most businesses operate, and it’s hard to believe anything else could have been added to make it even better. But lo and behold, Microsoft has added another excellent feature for getting a better return on your productivity software investment. What is Power BI? Released in […]